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As we are accustomed to seeing changes that happen in the Social Media sites on a daily basis, using a visual as much as possible is truly important for boosting viewers' engagement. Proper images with their right dimensions can make a difference on how your content will look and whether it performs great on each of the platforms. An image, if well-crafted, gives you the option of standing out in the crowd, whereas the wrong images lead to less engagement of the audiences. To help you with creating interesting and attention-grabbing social media posts, here is the cheat sheet on the most popularly used social media platforms image sizes.
1. Facebook
Profile Picture: 170 x 170 pixels (recommended)
Cover Photo: 820 x 312 pixels (desktop-sized), 720 x 312 pixels (mobile-sized)
Post Image: 1200 x 630 pixels (recommended)
Story: 1080 x 1920 pixels (vertical)
Max File Size: 10 MB
2. Instagram
Profile Picture: 110 x 110 pixels
Feed Post: 1080 x 1080 pixels (square), 1080 x 1350 pixels (vertical)
Story: 1080 x 1920 pixels (vertical)
Reels: 1080 x 1920 pixels (vertical)
Max File Size: 30 MB (for images and for video)
3. X (Twitter)
Profile Picture: 150 x 150 pixels
Header Photo: 1500 x 500 pixels (recommended)
Tweet Image: 1200 x 600 pixels (recommended)
Max File Size: 5MB
4. LinkedIn
Profile Picture : 400 x 400 pixels (recommended)
Banner Image: 1584 x 375 pixels (recommended)
Post Image: 1200 x 627 pixels (recommended)
Max File Size: 10MB
5. TikTok
Profile Picture: 200 x 200 pixels (recommended)
Video Cover : 720 x 1280 pixels (vertical)
Video: 1920 x 1080 pixels (landscape)
Max File Size: 5MB (videos)
6. Pinterest
Profile Picture: 165 x 165 pixels (recommended)
Pin: 2:3 aspect ratio (example, 1000 x 1500 pixels)
Maximum File Size: 20MB
7. YouTube
Channel Art: 2560 x 1440 pixels (recommended)
Thumbnail: 1280 x 720 pixels (recommended)
Maximum File Size: 2MB (thumbnails)
Additional Tips
Consider the platform-specific best practices: All of them have recommendations and guidelines that are peculiar to each of them. Check what practices are more effective in the particular applications that you have at hand.
Optimize for mobile: With most users able to view social media sites on their mobile, all images must be affiliate-friendly to view on a mobile.
Use high-quality images: Images with higher resolutions will have more pixels and hence appear sharper and clearer; consequently, professional.
Compress images without affecting the quality. Given below are some of the sources where image files can be compressed without affecting the quality of images. Optimization of image size with the help of tools like Optimizilla and many more without affecting its quality.
Try different formats: Variations can be done in the format of images (JPEG, PNG, GIF, etc.) to know which one fits the content better.
Beyond the Basics: Advanced Image Optimization Tips
While the dimensions above may be important, there are several more considerations for proper image performance: While the dimensions above may be important, there are several more considerations for proper image performance:
Image Quality and File Size:
High-Resolution Images: Ensure it is clear so that you don't get pictures that are blurry or pixelated.
Compression: The other ways of compressing files are present, but the quality of the file will be affected, some of this methods include; the use of Adobe Photoshop, online compressors among other. This helps improve the time taken to load and also reduces the loads of data that your audience uses.
File Format: Of all the image formats, JPEG can be used for most of the images mainly because of the good quality and space taken by this format. PNG is superior if the image has an alpha channel or if the graphic has extremely crisp lines.
Image Optimization for Social Media Algorithms:
Alt Text: Use for visually impaired clients to identify images or to enhance SEO.
Keywords: The filenames and alt texts must be optimized with suitable keywords that may help to improve searchability.
Engaging Captions: Come along with powerful captions that would make the viewers want to interact with your content.
Visual Storytelling:
Consistency: Have proper design that has connection with the branding style you choose for your site.
Emotional Appeal: Select pictures that would evoke emotional feelings in a viewer and appeal to the viewer's sensitive side.
Call to Action: Use images to drive directions toward the target audience; an example of common usage is the Click Here button
Platform-Specific Considerations:
It is a good idea to seize all opportunities offered by Instagram, such as Stories, Reels, and IGTV, and test various formats of posts.
TikTok: Teach how to make short-form video that is musical with music that people will be inclined to listen to; popular sounds included.
Pinterest: Good vertical pinning and keywording; therefore, your images should be optimized for vertical pinning, and the descriptions should includ
e only specific keywords.
Accessibility:
Colour Contrast: Make your images provide sufficient contrast to aid those with poor eyesight so that they can see it easily.
Text Overlay: Avoid overlaying text on an image because the text may become blurred and sometimes not readable especially for disabled candidates.
Experimentation: Swap, change or modify the type, size and format of images you upload in social media and see how Facebook users will react
Analytics: Engagement analytics should be done using analytics dashboard of the platform and see which tactics people found most effective
Stay Updated:
Algorithm Changes: Algos in every site of social media are changed regularly by the administrators of all different social media networks. This guideline is a good platform to learn the current trending and most effective ways to KPI for content.
Right image size does come in the way of offering the best possible and attractive content in your social media. Using this cheat sheet and making sure to abide with the proper best practices in each platform will make your images glamourous and will lead you to your desired social media objectives. It is always a high-quality image, as it has a lot to do with the whole branding process and just forms a far better connection with the audience.
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Update, September 2024: Please note that the content of this blog is updated. Data and image resolutions change over time because platforms update or best practices regarding the resolutions change.
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